The Journal of Enterprise Research applies theory developed from enterprise research to precise business conditions. One strategy to sell multiple merchandise is to offer a weekly e-course. For instance each week send a brief report, video or podcast to individuals who have paid in your course. Earlier than they full the course, supply one other e-course that pertains to your earlier product. This enables you to promote a number of products on autopilot. So although as a small business you may have a very restricted advertising and marketing price range, it doesn’t imply that you cannot compete with the Fortune 500 businesses. Quite the opposite, you can; so long as you consider extra inventive methods to go about it.

Direct rivals – businesses that offer the identical products or services as you. Meet the wants of the altering marketing atmosphere by using digital marketing tools inside a strategic enterprise context. …